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Thread: Why is PowerBI called PowerBI?

  1. #1
    Neophyte mail@peterspen.nl's Avatar
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    Why is PowerBI called PowerBI?



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    Hi All,

    Newbie here, in search of the answer to a very simple question: Why is PowerBI called PowerBI? The BI-part, yes, obvious. But why 'Power'?
    The same answer will apply to the other members of the PowerFamily, i presume?

    Curious,
    Peter Kooijman
    Amsterdam

  2. #2
    Administrator AliGW's Avatar
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    Well, let's think about this. How do you market a tool like this? Part of the marketing strategy is in its name, and 'power' has a sense of strength and, well, power (!) in its meaning. It's a much more engaging name than Tableau, don't you think?
    Ali
    Enthusiastic self-taught user of MS Excel!

  3. #3
    Neophyte mail@peterspen.nl's Avatar
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    Thanks Ali, yes, part of the explanation, especially regarding PowerBI, is 'because of marketing'. Yes, PowerBI is a separate product, so a valid argument.
    But. PowerQuery is part of (....) and Excel 2016. So the marketing-argument is not relevant here.

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    Administrator AliGW's Avatar
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    If you really want to know, you are asking in the wrong place: try Microsoft.
    Ali
    Enthusiastic self-taught user of MS Excel!

  5. #5
    Super Moderator JoePublic's Avatar
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    In 2016 they rebranded it as Get and transform so that it would be less intimidating to normal users, so yeah, it's all marketing.
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