View Full Version : Why is PowerBI called PowerBI?

2019-01-26, 09:41 AM
Hi All,

Newbie here, in search of the answer to a very simple question: Why is PowerBI called PowerBI? The BI-part, yes, obvious. But why 'Power'?
The same answer will apply to the other members of the PowerFamily, i presume?

Peter Kooijman

2019-01-26, 10:04 AM
Well, let's think about this. How do you market a tool like this? Part of the marketing strategy is in its name, and 'power' has a sense of strength and, well, power (!) in its meaning. It's a much more engaging name than Tableau, don't you think?

2019-01-31, 12:04 PM
Thanks Ali, yes, part of the explanation, especially regarding PowerBI, is 'because of marketing'. Yes, PowerBI is a separate product, so a valid argument.
But. PowerQuery is part of (....) and Excel 2016. So the marketing-argument is not relevant here.

2019-01-31, 02:11 PM
If you really want to know, you are asking in the wrong place: try Microsoft. :)

2019-02-07, 11:32 AM
In 2016 they rebranded it as Get and transform so that it would be less intimidating to normal users, so yeah, it's all marketing. :)